Business Opportunity in Turmeric Processing

Business Opportunity in Turmeric Processing

Turmeric (botanical name-Curcuma Longa), one of the most important spice crops in India, is used to colour and flavour the food products.The yellow pigmented fraction of Turmeric (Curcumin,)is used as a colourant in food products and also as an anti-inflammatory agent in medicinal formulations.

India is the largest Turmeric producer in the world, with an annual production of nearly 10 lakh tonnes, accounting for nearly 80 per cent of world’s production. In India, Telangana is one of the largest producers of Turmeric, followed by Andhra Pradesh, Tamilnadu and Maharashtra (see picture 1).

In FY 17, India produced 10.51 Lakh tonnes[1] of Turmeric, of which nearly 1.1 lakh tonnes valued at Rs. 1200 crores was exported. Additionally, India exported Turmeric based oleo resins and Turmeric oil, valued at around Rs. 400 crores.

 

 

Turmeric processing technology

Turmeric can be processed into two products Turmeric powder and Turmeric extracts including oleo resins and Turmeric oils.Turmeric oleo resins/oils are extracted through solvent extraction of turmeric powder. The solvent extraction plant can process a variety of spices including Capsicum, Pepper, Amla, Marigold etc. A plant of a capacity of 500 kg per day requires land of 20,000 square ft. and power load of 60 HP.

Since the extracts (oleo resins) are used in food preparation/pharmaceuticals and largely cater to exports, the oleo resin extraction operations have to be compliant with the USFDA, and European food safety guidelines. The companies that manufacture extracts usually obtain certifications such as HCAAP, Kosher, and Halal.

Key Players

Turmeric powder

The Turmeric power manufacturing is mostly done by micro enterprises and there are a number of players in each region. Additionally, most large spice powder manufacturers such as MDH spices, Everest Spices, Aachi Masala also sell turmeric powder.

Turmeric oleoresins and oils

This segment has a number of large players as well as SMEs.  The large companies extract oils from a number of spices and their products are targeted at export market. (See table 1). These are mostly based in Kerala, due to easy availability of spices. In addition to these large players, there are a number of SMEs that are spread across spice growing states such as Tamilnadu, Andhra Pradesh, Karnataka, Gujarat etc.

Table 1: Spice Extract manufacturers in Kerala
S. No.Company NameProduct RangeLocation
1.SynthiteValue added spice extracts and natural spice powderKolenchery, Kerala
2.Universal OleoresinsSpice Oils, Spice Oleoresins, natural coloursKochi, Kerala
3.Arjuna Natural ExtractsFormulations based on spice extractsAluva, Kerala
4.VD flavoursEssential oils from spicesKochi, Kerala
5.Plant LipidsSpice oils and oleoresinsKochi, Kerala
6.Kancor IngredientsOleo Resins, Essential Oils & Isolates, Mint, Menthol & Isolates, Floral Extracts, Speciality Ingredients, Organic Ingredients.Ernakulam, Kerala,
7.Plant Lipids.Spices and other Essential Oils.Kochi, Kerala
Source : FineTrain research

Key consumers of oleoresins in the domestic market include FMCG companies such as Hindustan Lever, Godrej, Colgate Pamolive, herbal products manufacturers such as Ayur Herbals, Dabur, Himalayan Drug Company, cosmetics product manufacturers such as Garnier Laboratories and pharmaceutical companies such as Dr. Reddys, Cipla etc.

Profitability and return on investment

The capital investment required for a Turmeric powder unit would be under Rs. 50 lakhs for a capacity of up to 2 tonnes per day. Since there is limited value addition in the powder manufacturing process and the manufacturer has to pay large commissions to distributors and retailers, the operating margins of such manufacturers would be thin and profitability would depend on their ability to sell large volumes.

Capital investment in Turmeric extraction capacity of 500 kg per day could be up to Rs. 2 crores. The profitability would depend on the spread between the oleo resin and Turmeric price and the yield of the extraction process.  A tonne of turmeric can yield anywhere 4-5% of extracts. Assuming that a tonne of turmeric yields 40 kgs of Curcumin (95%) and 30 litres of oil, the gross margin calculation is as under

Table 2. Turmeric Oleoresin Processing: Profitability
kgsPrice (Rs/kg)Value (Rs.)
Turmeric10009393,000
Solvents46,500
Total Raw material cost1,39,500
Oleo Resin4044981,79,920
Oil301003,000
Total revenue1,82,920
Spread (Oleoresin-Turmeric)43,420
Spread (%)24

Note: The prices of Turmeric and its Oleo resin are based on export data of 2017 provided by DGFT

The overall profitability and return on investment would depend on the producer’s ability to secure regular orders. Further, any value addition to the products by developing formulations based on the extracts can improve revenues as well as profitability.

Why Turmeric processing may be an attractive opportunity

Demand for Turmeric extracts is growing rapidly in foreign and domestic market. For example, India’s Turmeric extract exports have tripled over the past three years from Rs. 150 crores in FY 15 to Rs. 500 crores[2] in FY 18.

The infrastructure availability (cold storage, common infrastructure for grading and sorting of agri products) for food processing industry is improving as government is providing incentives for development of food parks/spice parks etc.  Further, food processing units are also being given incentives in the form of capital subsidies to set up and expand their businesses.

[1] Source: report on state wise/spice wise production by Spice Board Of India

[2]  DGFT data base: http://commerce-app.gov.in/eidb/ecomq.asp

How we can help

We can help you start a “Turmeric Processing Unit” through a number services including business viability assessment, market landscaping, technical consultation and project execution support.

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Plastic Pipes– Business Opportunity

Indian plastic pipes industry size is estimated at around 2.5 million tonnes per annum. There are around 600 manufacturers of pipes, with the top 20 players accounting for 60 per cent of the market, and small players for the remaining 40 per cent[1].

While large manufacturers make the pipes needed for all domestic, agricultural and industrial applications (such as casing pipes, bore well column pipes, electrical & telecom ducts, agricultural pipes), smaller one’s manufacture pipes needed for last mile connectivity. These include plumbing systems, irrigation systems, electrical conduits and conduit fittings, mostly made of HDPE, LLDPE and PPR as explained in the table below.

Capture9                                  *Poly-Propylene Random Copolymer
The Government spend on agriculture sector and irrigation schemes continues to be the main driver of pipes. For instance, Mission Bhagiratha, Telangana government’s initiative to provide piped water supply to every household in the state has given impetus to the pipe industry here. Apart from the main trunk pipelines for about a length of 5,000 km, the mission requires secondary pipelines, stretching over 50,000 km. These secondary pipelines will carry water to tanks in villages from where a village-level pipeline network extending 75,000 km will supply water to households in the state. The village level pipelines specifically require HDPE pipes[2].

Market:

In value terms, the Indian plastic pipes market stands at INR 22,000 Crores[3] and is forecast to grow at a CAGR of 10%. The market is dominated by PVC pipes that account for more than 70% (see figure 1)

Figure 1: The figure below depicts the polymer share of plastic pipes and fittings industry

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Apart from national level players such as Astral Poly Technik Limited, Supreme group of companies, Finolex industries, there are a large number of local companies, as shown in the Table 2. The local companies have strong dealer network in their region.

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Process &Technology:

Manufacturing process can broadly be divided into: mixing, extrusion, pipe sizing and down streaming. The extrusion line is customised to users’ needs, and the most important parameter is pipes’ diameter and wall thickness. 

  1. Formulation & mixing: This is required for PVC but not for any of the above-mentioned material.
  2. Extrusion: Single screw (compulsory for HDPE and LLDPE) and Twin-screw extrusion (TSE). According to the experts, if quality is imperative, one must use TSE, as it can work even without the impact modifiers and flow promoters.
  3. Pipe sizing: This can be in two ways; a) Pressure sizing, which is suitable for higher diameter pipes and b) Vacuum sizing, which is suitable for lower diameter pipes.
  4. Down streaming: This includes a number of functions such as cooling the pipes, cutting the pipes, Socketing and printing. 

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Budget:

The entry level plant (One extrusion line for manufacturing pipes for construction and irrigation industry of capacity about 100 Kg per hour) can be set up in INR 3 Crores including land, building, and working capital. Requirements for working capital would be large due to large raw material inventory and dealer credit.

Table 3 gives typical cost of machinery, which may change according to the specifications such as wall thickness and diameter of the pipes.

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How Can We Help You?

If you are interested in setting up a pipe extrusion unit, we can assist you. Our services include

  1. Market & Financial viability assessment
  2. Technical consultancy
  3. Detailed project report preparation
  4. Support in project execution 

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[1] Source: Finolex’s MD, Saurabh Dhanorkar interview with DNA – May, 2016

[2]Source; Livemint news article – August, 2016.

[3]Source: HDFC securities – initiative coverage –  May, 2017

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HOW TO SELECT RIGHT PACKAGING FOR YOUR READY TO EAT PRODUCTS

For ready to eat products, packaging plays a vital role in preserving the quality of food, extending its shelf life and making it look attractive. With the upsurge in demand for ready to eat foods, the packaging technology is continuously evolving to facilitate customer convenience, minimize processing and keeping the product as natural as possible. This blog discusses different packaging technologies and their suitability to your product as well as budget.

Packaging Technology:

The choice of packaging technology depends on the nature of food (Acidity level, moisture content), expected shelf life (few weeks, months, years) and the conditions in which it would be stored (Room temperature, frozen).  As such the packaging technology for ready to eat foods can broadly be divided into three categories.

Thermal Heating: Food is packed in pouches/containers and heated to high temperature. The thermal heating can be done through different technologies including Retort, MATS and Hot fill & pasteurization.

MAP (Modified Atmosphere Packaging):  Filled and packaged product is exposed to UV and then MAP sealed. MAP sealing refers to removing the air from the pack and replacing it with a combination of nitrogen and carbon dioxide that can extend the shelf life of the food.

ASEPTIC: The product and package/container are sterilized separately first and then product is packed and sealed in sterile conditions.

More details on the packaging technology are available in picture 1.

Picture: 1 
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Source: Printpack Packaging Supplies (India) Pvt Ltd.

Costs

The cost of packaging   has two elements; fixed cost of the equipment and cost of the packaging material (cups/pouches). The fixed cost varies significantly across technologies as can be seen below.

Pic 2: Cost of packaging Technology

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The cost of packaging material depends on the shape and weight of the packaging container. As such the cost of packaging material does not depend on the technology that is being used for packaging.

How can we help?

Are you looking to set up a ready to eat/convenience food unit, we can

  1. Help you understand the market, technology, capital and operating costs
  2. Prepare the project proposal and assist you in obtaining bank funding
  3. Technical consultation to assist you identify right machinery, packaging material providers

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Business opportunity: PET recycling

Ever thought about what happens to the cold drink/juice/mineral water bottle after we have discarded it. About 70 per cent of PET bottles are recycled and reused in textile and packaging industry.

India is one of the largest recyclers of PET in the world, next only to China. The industry is growing at a rate of more than 25 per cent per annum. India consumes around 800,000 tonnes of PET resins annually, around 70 per cent of which is collected and recycled. PET recycling business has a turnover of Rs 3,500 crore[1].

PET recycling business is concentrated in Maharashtra and Gujarat, textile and packaging hubs of the country. There are not many PET recycling units in Andhra Pradesh and Telangana. Given that both Telangana and Andhra Pradesh are bountiful in cotton and have identified textile as a focus sector, PET recycling can be an attractive opportunity.

PET Recycling Process

PET bottles are collected by rag pickers and eventually find their way in the recycling factories. Here the bottles are crushed to make PET flakes that are cleaned, cleared of other polymers, hot washed and dried. These flakes can be further processed into fibres (for textile) or injection moulded/ blow moulded for other applications.  The quality of PET is measured in terms of its purity (PPM, particle per million of impurities) and its hardness (Intrinsic viscosity, IV).  The quality of PET flakes is dependent on the input as well efficiency of the washing process.

Market

In India recycled PET (R PET) is not allowed for packaging of food items. The key end use applications of RPET include textiles, PET straps and home furnishing. Nearly 70-80 per cent of R pet is consumed in textile industry.

Products can be made from PET Flakes

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The industry players are of two types, PET flakes manufacturers and integrated players who process the flakes into fibre or other products. The table below describes some of the integrated players.

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Budget

A PET flakes manufacturing unit (comprising PET grinder and washing line) of a capacity of 300 kg per hour can be set up within a budget of Rs. 1 crore.  The land requirement would be around 1000 sft. One also needs to develop a strong network of/chain to collect PET waste.

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We can help you set up PET recycling unit through a number of services including market viability assessment, technical consultation and project execution support.

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[1] Source: http://www.petrecycling.in/ and Reliance industries presentation in

ASSOCHAM’s 4th National Conference on ‘Waste to Wealth

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Business Opportunity: Candy Manufacturing

Candy is a confectionery made with sugar or chocolate and flavored with fruits and nuts. Candies are popular with adults and children alike and constitute a large market of around Rs. 6,000 crore[1] which is growing at a CAGR of 14 per cent.   The market is broadly divided into two segments: Hard boiled segment (Mango bite) and soft toffee (Éclair). Hard boiled segment accounts for nearly 30 per cent of the market and is growing at 24 per cent.

While the market has a large number of national players (such as Nestle, Parle etc), smaller/local companies have also been able to grow as they are able to offer differentiated product and sell locally. Some of the Hyderabad based players are as under.

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Candy is manufactured by dissolving sugar in the water or milk to make syrup, the syrup is boiled until it reaches desired concentration. The syrup is then cooled and molded into different shapes. The hard boiled candy is boiled for longer time vis a vis soft candy.

Production Process
Picture: 1 – Stages Involved in Candy Production Line

Candy production line

Picture: 2 – Candy Making Unit

Toffee-Depositing-Machine

Budget

Machinery with capacity 2 Ton per day around Rs. 20 Lakhs and the total cost including Land, Labor and machinery cost will not exceed Rs. 40 Lakhs. The minimum land required to put this plant is about 3000 sqft and the area requirement will increase with increase in machinery capacity.

How can we help you?
  • We can help you start a candy manufacturing business through a number of services including business viability assessment, market landscaping and expert consultation.
  • We also offer support in executing your ideas by connecting you with sector experts and professionals.
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[1] Source: http://brandequity.economictimes.indiatimes.com/news/business-of-brands/ds-groups-pulse-candy-the-sweet-that-has-set-the-candy-markets-pulse-racing/51888159

 

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Opportunity in Tamarind Processing in India

India is the world’s largest producer of Tamarind, with a production of over 2 lakh tonnes[i]. Tamarind is cultivated in Karnataka, Tamil Nadu, Chhattisgarh, Kerala, Andhra Pradesh, Maharashtra and Telangana(See Figure 1)

How big is the market for Tamarind?

Majority of Tamarind production in India (1.5 lakh tonnes) is consumed in domestic market as dried Tamarind, Tamarind paste and pulp. Not just the fruit, even, Tamarind seed powder is extensively used in industries such as Textile, Paper, Confectionary, Cosmetics and Pharmaceuticals.

Domestic Market

In domestic market, Tamarind is mostly sold loose/ as a commodity, whereby shopkeeper weighs the required quantity and gives it to the customer.  The value added products such as Tamarind pulp and Tamarind powder are also sold in small quantities.

Tamarind prices in domestic market vary, depending on the crops output. The chart provided below depicts the average price of seedless Tamarind in the mandis across the country. Prices are lowest in the season (Feb to May) and then increase towards the second half of the year due to lower availability.

 

Source: : Spice board

Export Market

Around 50,000 tonnes of Tamarind is exported in various forms including fresh fruit, deseeded dry tamarind and Tamarind powder.  Product wise exports break up for Tamarind based products is provided in figure 2.

Source:  Director General Of foreign Trade

The majority of Indian Tamarind and related products are typically exported to Saudi Arabia, United Arab Emirates and Egypt.Many Indian manufacturers also do contract manufacring for Middle East based Tamarind brands such as SARAS Tamarind, AAHAA Tamarind, and HARITHAM Tamarind.

What is the investment required to set up a Tamarind processing unit?

Tamarind is a seasonal crop, harvested in January and February and has to be stored in ambient conditions to maintain its color. Therefore, Tamarind based businesses requires ample storage space and cold storage facilities. The budget requirements for various Tamarind based products is available in Table 1.

Table 1: Budget for Tamarind processing plant
ProductUsage / MarketMachinery Total budget
Seedless TamarindMostly used in food preparationsDehulling, seed removing machines, pressing  and packaging machinesThe budget including machinery for a capacity of 2 tonnes per day, working capital and civil constructionwould be over Rs. 1 crore.
Tamarind PulpMostly used in food preparations and beveragesTamarind pulping machine, heating and packaging machinesThe overall budget including the working capital would be around Rs. 50 lakhs.
Tamarind Seed PowderUsed for its sizing properties in different industries such as Textile, Paper, Cosmetics, Pharmaceuticals etc.Three types of machines: Tamarind roasting and skin removing machine, grinding machine and machines to process Tamarind powder into starch.For an integrated plant (with all three machines), the budget would exceed Rs. 1 crore.

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We can help you start “Tamarind Processing industry” through a number services including business viability assessment, market landscaping, technical consultation andexecution support

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[1] Source: NHB, production figures are for 2014 -15.

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Business Opportunity: Animal Feed Manufacturing

India’s animal feed industry, currently valued at around $ 15 billion[1] is expected to double in the next five years.  The feed consumption is estimated to be 21.5 million tonnes, of which cattle feed accounts for 7.5 million tonnes, aqua feed 1 million tonne and poultry feed around 13 Million tonnes.

The state of Telangana and AP contribute to a large chunk of Indian feed consumption, as can be seen in the table below. Given the large size of the industry and its growth, it presents an attractive opportunity for small and medium enterprises.

Animal feed industry in AP and Telangana

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Competitive landscape of the Industry

The industry is competitive, with international, national and regional companies vying for the market share.  The table below provides information on important players in AP and Telangana.

Animal feed companies in AP and Telangana

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Manufacturing process and budget

The feed manufacturing operations comprise four steps; raw material preparation, mixing and grinding the feed, palletisation and packaging. The plant capacity typically starts from 2-3 tonnes per hour to 15 tonnes per hour.

Animal feed manufacturing process

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An automated plant with a capacity of 3- 5 tonnes per hour can cost up to Rs. 40 lakhs. Considering the machines and raw material inventory and infrastructure required to store the raw material, the budget requirement for the unit could be up to Rs. 1 crore.

How can we Help

  • We can help you assess viability of animal feed and related opportunities through a number of services including market research, detailed viability assessment and technical consultation.
  • We also offer support in executing your ideas by connecting you with sector experts and professionals.

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[1] As per Yes Bank report on The Indian Feed Industry – Revitalising Nutritional Security

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Flexible packaging: Opportunity for SMEs

The Indian flexible packaging market stands at $5 billion (Rs. 3.36 thousand Crores)[1] and is growing at little over 15 per cent per annum. Rapid development of personal care, pharmaceuticals, and food and beverages industries is contributing to this demand. Considering this growth opportunity, many international players are entering the Indian market through mergers and acquisitions route. In FY 2014, Finnish company Huhtamaki acquired India based Positive Packaging Ltd, in 2015 Australia based Amcor purchased  Packaging  India Private Limited (a subsidiary of Mumbai based Essel Propack Limited), and more recently in 2016,Essentra Plc, a UK based packaging  acquired pharmaceutical packaging business of India’s Kamsri Printing & Packaging Pvt. Ltd.

Flexible packaging is an interesting business opportunity for Small and medium enterprises (SME), as it allow them to do business with other SMEs.  Majority of flexible packaging demand is from food related industry, an industry largely made of small and medium enterprises. Since the clientele are small businesses requiring customized services, they often need a service provider that is also a small business and is willing to devote time and effort to meet their specific requirements.

Flexible packaging is far lighter and can therefore contain more material per pack, flexible packaging’s pack to product ratio is much lower (1:40 vis-à-vis 1:10 in case of PET packs)[2] as compared to that of rigid packaging. Flexible packaging also allowsmanufacturers to produce packs in functional and complex shapes facilitating user convenience such as squeeze ability and reclose ability. Advance technology in printing provides aesthetic features, thus making products attractive to the final consumers.

1. Market:

India’s annual manufacturing capacity is 30 Million Metric Tonnes[3].The overall flexible packaging end-user industry can be divided in Food and Non-food sector. The food sector comprises 48% of the packaging market at 14.4 MMT/annum; the rest goes to non-food such as Pharmaceuticals, Personal care, Tobacco and others.

1.1  Figure 1[4]:

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In the food sector, the highest share is with Milk and dairy segment. India is the largest producer of milk in the world, at an estimated 40 Crores liters per day and a market size of around Rs. 80,000 Crores[5]Given the large opportunity, many international players such as Nestle, Lactalis SA, Arla foods Savera, Danone, etc. have entered the Indian market. Since cold food supply chain is a challenge in India and dairy products are highly perishable, the demand for high quality packaging that extends the shelf life of the product is evident.

Other than dairy, food sector also comprises packaging needs of confectionery and chocolates, processed fruits and vegetables, etc.

The non-food sector is ruled by the Pharmaceuticals. Indian pharmaceutical industry (Valued at Rs. 9.07 thousand crores[6]) is growing at a CAGR 15%. India ranks third in terms volume and 14th in terms of value, in the world. Pharmaceuticals can further be sub-divided into; Bulk/ drug, Formulations and Devices. While  bulk drugs market is dominated by rigid packaging such as PET containers, glass bottles, metals containers and cans etc, It is formulations and devices that drive the demand for the flexible packaging. Packaging market for pharmaceuticals is difficult to crack due to its inherent challenges in Indian scenario. The two major challenges are:

  • Strict regulations: Pharmaceutical industry requires a superior level of safety to that of food packaging and therefore the packaging provider needs to meet stringent guidelines as per Drugs and Cosmetics Act 1940.
  • Counterfeiting threats: Due to lack of patent protection, manufacturers in pharmaceutical industry are reluctant to share the constituents of pharmaceuticals they produce. The knowledge of constituents is required in deciding the composite of the plastic types and grades to be used in the pack.

2. Flexible Consumer Industry in AP and Telangana:

The table below enlists typical consumer industries and major brands under these industries based in Andhra Pradesh and Telangana.

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3. Raw material requirements and technical specifications:

A flexible packaging material is a combination of many films that are laminated together. Most commonly used raw material includes; BoPP (Bi-axially oriented Polypropylene), Bo PET (Bi-axially oriented Polyethylene terephthalate), Nylon, Polyester, Poly propylene etc.

kl

kl1

4. Cost of project for starting a flexible packaging unit:

To start a flexible packaging unit producing a little over 200MT of laminates monthly, the minimum capital requirement would be upwards of Rs. 6 crores including machines, infrastructure and working capital. The budget would also depend on the market you would like to target and therefore the quality of machines.  The quality of printing machine is critical, as bad printing quality can lead of rejection of the material and adds to the cost.

5. Steps to consider before starting a flexible packaging unit:

First step would be to assess demand and supply of the packaging industry in your area, and identify the niche that you would like to serve. You may want to identify key clients that you would target and accordingly choose your marketing strategy.  You would also need to build a strong technical team that can meet client’s quality expectations, create innovative products and minimize wastage. As such, the following aspects need to be analysed before starting a flexible packaging industry

  • Market opportunity: Number and types of various flexible packaging consumer companies in the market such as FMCG, Personal care, Food and Beverages manufacturers, etc, their current vendors, requirements and pain points.
  • Competitive landscape: Number of players in the targeted market, their product profile, their clientele, number of years in business etc.
  • Production process: Raw material, man power & machinery required
  • Fixed and operational costs and profitability: Estimation on total initial capital required, working capital assessment, projected revenues, earnings and profitability.

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[1] As per UflexLtd. investor presentation

[2]Source: FPA flexible packaging association

[3]Source: Business Standard article – January 15, 2016

[4]Source: www.consultmcg.com

[5]Source: Business today article  – June 5, 2016

[6]Source: Wiki, BDMAI, Ministry of Pharmaceuticals.

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Business opportunity: Flexible Packaging

Flexible packaging refers to packaging that can take various shapes and forms. Most commonly used flexible packaging products include chips packets, milk packets, shampoo and medicine sachets and different types of pouches.

Flexible packaging is a large industry world over, with a size of over $ 200 bn[1]. The Indian market contributes over $ 5 bn and is growing in double digits. The key end user industries are food products, beverages, personal products and pharmaceuticals (see pic-1).

Picture 1: Indian Flexible Packaging Market

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  1. * Others includes pharmaceuticals.
  2. Source: Investor presentation of Uflex

 What is the Technology?

The technology related innovations in flexible packaging industry have focused on increasing the shelf life and safety of the packaged product and protecting it from counterfeiting.

Flexible packaging is made of layers of polymers (LDPE, BOPP, BOPET, CPP), aluminium foil, paper and other material. The topmost layer (most commonly BOPP or BOPET) is printed. The printed layer is laminated along with other packaging material, and then slit into different sheets. These sheets are converted into different forms as per the client requirements. The choice of material depends on the end use; for example in food applications where the shelf life has to be extended, different types of polyethylene and poly propylene films are used.

The printing technology varies depending on the material to be printed, and has been explained in the figure below.

Picture 2: Printing technology

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How is the Competitive Landscape?

The industry has two types of players, large players who manufacture packaging films as well as packaging products and SMES who mostly purchase the films and convert it into packaging products. Further, some of the SMEs are manufacturers of machinery or inks.

Table 1: Flexible packaging-competitive landscape

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What are the Prerequisites to start a Flexible Packaging Industry?

The must haves would include a strong technical team that can meet client’s quality expectations, create innovative products and minimize wastage.  Other requirements include land/area (minimum 5000 sqft for Rotogravure printing) and a budget of Rs. 5 crs upwards.

How can we help you?

We can help you start a flexible packaging business through a number of services including business viability assessment, market landscaping and expert consultation.

Reach us:

bchhatre@finetrain.com

Phone:800 888 4932

 

[1] Source for international and domestic market size is Uflex investor presentation -November 2016

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Business Opportunity – Dairy Products

The Indian dairy industry[1] estimated to be Rs 80,000 Crores and is growing at a compounded annual growth rate of 7%. The growing demand for milk and milk based products is also reflected in increasing per capital availability of milk, which has grown from 225 gms/ day in the year 2007 to 307 gms/day in the year 2015 [2]

Opportunities for small enterprises:
Overview:

The sector can be broadly be divided into two categories, packaged liquid milk and milk based value added products (see below)

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On the other hand, value added products such as flavoured milk, cheese, ghee etc offer an attractive opportunity for small enterprises as they can be started with relatively lower capital (Rs. 50 lakh onwards) and have higher profitability vis a vis packaged milk.The packaged liquid milk segment is mostly dominated by large dairies such as Amul, Heritage, Vijaya, etc. as it requires access to large number of dairy farmers, infrastructure to transport milk and sizable distribution network.

Opportunities:

Flavoured milk:Flavoured milk is one of the fastest growing dairy sectors in the market, because of its popularity among children and teenagers. The milk comes in various flavours such as chocolate and fruits, thus combining goodness of milk with taste. Flavoured milk market size in the year 2015 was at Rs. 2,466 crores and it is expected to grow at CAGR 28 percent.

Organic milk: Organic milk comes from cows that have been grazed on pasture that has no chemical fertilisers, pesticides or agrochemicals.   Increasing awareness about consumption of chemicals and pesticides through milk is contributing to the demand for organic milk.

Though being at a very nascent stage, this sector has seen some action recently with the entry of number of dairy farms in Pune and Mumbai focussing exclusively on organic milk. Further, established dairies such as Parag Dairy have also entered this segment with their brand “Pride of Cows”.

Value added dairy products: Nearly 55% of the milk produced in India is used for manufacturing value added dairy products[3]. More details on value added products are available in the table below.[i]

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How can we help?

We can help you start a dairy based business or expand your existing dairy related business through a number of services including business viability assessment, market landscaping and expert consultation.

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bchhatre@finetrain.com

Phone:800 888 4932

 

[1]  As per the report by Alvarez and Marsal (https://www.alvarezandmarsal.com/) The branded market for dairy products is estimated to be Rs. 80,000 crores. The data for the market size of value added products has also been sourced from the same report.

[2] NDDB.co.in

[i] Report by Alvarez and Marsal

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