BUSINESS OPPORTUNITY – TABLE SAUCES

Table sauce is a common condiment for a number of products such as bakery, Chinese food and fast food. It is typically used to add flavour or texture while cooking or dipping. Broadly, there are four categories of sauces

  • Tomato Ketchup & Sauce
  • Chinese Sauces
  • Pizza, Pasta & Barbeque Sauces
  • Mayonnaise and other bread spreads

Industry

The table sauce category in India, estimated to over INR 1000 crores is growing at over 20 per cent per annum[1]. Tomato sauce accounts for over 65% of the table sauce consumption, other categories (such as Chinese sauces, Mayonnaise), while relatively smaller in size are also growing rapidly.

Innovation in variants and packaging is the key driver for the growth of this industry. For example Nestle has introduced a number of variants of its tomato sauce (no onion tomato sauce, hot and sweet tomato sauce, masala sauce, tamarind sauce) over the years. The company has also launched pichkoo, where the sauce is packaged in flexible packaging material, thus allowing it to be squeezed easily. Similarly, Dr. Oteker, India (manufacturer of Fun food brand of products) offers a large variety of products including mayonnaises, sauces, spreads, salad dressings, cakes, dessert toppings. For its mayonnaise range alone, the company sells 8 flavours.

Sauce manufacturers have two business models: Business to Business (B to B) and Business to Consumer (B to C). Small and medium enterprises typically start with supplying to businesses and then go retail. For example, Fun foods has been associated with subway in developing customized variants of sauces. Veeba foods, a recent entrant in the market which supplies sauces and dips to restaurants and fast-food chains, recently raised $6 million and forayed in retail segment through its own VEEBA brand[2].

[1] http://www.hindustantimes.com/business/catch-up-with-ketchup/story-aGK6GS2v14sgCWbQEb3t7O.html.

[2] http://www.livemint.com/Companies/caIm09B3bTK9bLkVuhppKI/Veeba-Food-raises-6-million-from-Verlinvest-otheINRhtml.

Why is table sauce manufacturing an attractive opportunity?

Increasing customer appreciation for western cuisine has resulted in a growth of sauces, dressings and condiments industry. International cuisines such as Italian, Mexican and Thai are gaining popularity which in turn act as demand drivers for specialised sauces and dressings.  Given the market growth, many multinational fast food chains (Wendy’s, Taco bells) have entered India in the past five years.  India is the second largest market for Domino’s Pizza after the US.

Besides consuming the sauces as part of eating out, consumers are also purchasing these sauces to use them for food preparation. The cooking sauce (soya sauce, pasta sauce) category makes up around 33 per cent of the sauce market. Supermarkets and convenience stores have become popular channels for purchase of such products.

Where is the table sauce manufacturers located?

The industry can be categorised into two types of players: large FMCG multinational companies such as HLL, Nestle that dominate tomato ketchup market and other players (see Table 1) such as Dr. Oetker, Delmonte specialising in specific category of sauces. Most of the manufacturing units are located in Maharashtra, Haryana and New Delhi.

Down south, post bifurcation, both Andhra Pradesh and Telangana have been focussing on developing food processing sector by offering financial incentives to the food processing industry and developing industrial infrastructure. Although these two states together account for almost 20 per cent of food processing factories in the country, they don’t have many table sauce manufacturing units, thus making it an attractive opportunity to set up a sauce manufacturing unit here.

Table 1: Manufacturers of Table Sauces (other than ketchup)
S. No.Company NameBrand and Product RangeRemarks
1Field Fresh foods Pvt Ltd, Gurgaon, HaryanaDelmonte:Pasta Sauces, mayonnaise & Ketch upA joint venture between Bharti enterprises (Telecom major) and Philippines-based Del Monte Pacific Limited, turnover over INR 500 crores
2Capital Foods Limited, Mumbai, Maharashtra.Ching’s Secret & Smith & jones: Soups, pastes & saucesManufactures Chinese sauces, revenue of around INR 500 crores[1]
3Dr. Oetker India Pvt Ltd, New DelhiFun foods: Mayonnaise, Italian sauces, sandwich spreads, Chinese sauces, salad dressingsA German company that acquired Fun Foods, an Indian manufacturer of table sauces in 2008, current revenue of over INR 150 crores [2]
4Cremica Food Industries Pvt. Ltd, Ludhiana, PunjabCremica: Ketchup, Pizza & pasta sauce, salad dressingsStarted as a homebased enterprise, current turn over more than INR 200 crores[3].
Source: FineTrain Research

[1]https://timesofindia.indiatimes.com/business/india-business/capital-foods-targets-rs-500-cr-revenue-this-fiscal/articleshow/57250985.cms

[2]https://brandequity.economictimes.indiatimes.com/news/business-of-brands/dr-oetker-eyes-rs-1000-crore-sales-by-2020/55659035

[3]http://www.livemint.com/Companies/Hac0C64hqGcuBbGmzuU40N/Cremica-Food-Industries-raises-15-million.html

Manufacturing process and capital requirements

Sauces can be prepared from varied range of items such as eggs, vegetables, fruits, beans, milk etc. as shown in Figure1.

Figure 1: Sauce Manufacturing Process

In addition to the processing machinery discussed above, the manufacring facility needs to have infrastructure including cold storage, waste water treatment facilities and a strong R&D team. The budget required for an entry level capacity of around 1 tonne per day would be over INR 2 crore.

Key Success factors

Critical success factors for this business include:

  • Nimbleness in identifying variants
  • Good relationships with exiting suppliers and customers
  • Building up a niche segment
  • A strong R&D team that can develop new products
  • Adequate financing to meet large working capital needs

How we can help you

If you are interested in setting up a table sauce manufacturing unit, we can assist you in the following:

  • Competitive landscape
  • Financial viability
  • Location analysis
  • Market entry strategy
  • Regulatory issues and government incentives
  • Detailed project report preparation
  • Support in project execution

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Plastic Pipes– Business Opportunity

Indian plastic pipes industry size is estimated at around 2.5 million tonnes per annum. There are around 600 manufacturers of pipes, with the top 20 players accounting for 60 per cent of the market, and small players for the remaining 40 per cent[1].

While large manufacturers make the pipes needed for all domestic, agricultural and industrial applications (such as casing pipes, bore well column pipes, electrical & telecom ducts, agricultural pipes), smaller one’s manufacture pipes needed for last mile connectivity. These include plumbing systems, irrigation systems, electrical conduits and conduit fittings, mostly made of HDPE, LLDPE and PPR as explained in the table below.

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The Government spend on agriculture sector and irrigation schemes continues to be the main driver of pipes. For instance, Mission Bhagiratha, Telangana government’s initiative to provide piped water supply to every household in the state has given impetus to the pipe industry here. Apart from the main trunk pipelines for about a length of 5,000 km, the mission requires secondary pipelines, stretching over 50,000 km. These secondary pipelines will carry water to tanks in villages from where a village-level pipeline network extending 75,000 km will supply water to households in the state. The village level pipelines specifically require HDPE pipes[2].

Market:

In value terms, the Indian plastic pipes market stands at INR 22,000 Crores[3] and is forecast to grow at a CAGR of 10%. The market is dominated by PVC pipes that account for more than 70% (see figure 1)

Figure 1: The figure below depicts the polymer share of plastic pipes and fittings industry

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Apart from national level players such as Astral Poly Technik Limited, Supreme group of companies, Finolex industries, there are a large number of local companies, as shown in the Table 2. The local companies have strong dealer network in their region.

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Process &Technology:

Manufacturing process can broadly be divided into: mixing, extrusion, pipe sizing and down streaming. The extrusion line is customised to users’ needs, and the most important parameter is pipes’ diameter and wall thickness. 

  1. Formulation & mixing: This is required for PVC but not for any of the above-mentioned material.
  2. Extrusion: Single screw (compulsory for HDPE and LLDPE) and Twin-screw extrusion (TSE). According to the experts, if quality is imperative, one must use TSE, as it can work even without the impact modifiers and flow promoters.
  3. Pipe sizing: This can be in two ways; a) Pressure sizing, which is suitable for higher diameter pipes and b) Vacuum sizing, which is suitable for lower diameter pipes.
  4. Down streaming: This includes a number of functions such as cooling the pipes, cutting the pipes, Socketing and printing. 

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Budget:

The entry level plant (One extrusion line for manufacturing pipes for construction and irrigation industry of capacity about 100 Kg per hour) can be set up in INR 3 Crores including land, building, and working capital. Requirements for working capital would be large due to large raw material inventory and dealer credit.

Table 3 gives typical cost of machinery, which may change according to the specifications such as wall thickness and diameter of the pipes.

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How Can We Help You?

If you are interested in setting up a pipe extrusion unit, we can assist you. Our services include

  1. Market & Financial viability assessment
  2. Technical consultancy
  3. Detailed project report preparation
  4. Support in project execution 

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[1] Source: Finolex’s MD, Saurabh Dhanorkar interview with DNA – May, 2016

[2]Source; Livemint news article – August, 2016.

[3]Source: HDFC securities – initiative coverage –  May, 2017

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Business Opportunity: Pre-Stressed Concrete Sleepers

PSC sleeper refers to steel reinforced concrete sleeper, commonly used on railway tracks. Besides Indian Railways, power plants, refineries and cement plants also use sleepers for their rail tracks. Demand driver

Indian Railways has a network of over 65,000 kilometers encompassing length and breadth of the country.  The growing population and increasing economic activity has resulted in over-utilization of its existing network.  So much so that the trunk routes of the railways comprising merely 16% of the network carry about 50 percent of the work load. The Indian railways has been routinely upgrading its network (see Table 1), however the capacity upgradation has been far below the actual requirements and the network continues to remain congested.

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The pace of railway infrastructure upgradation has picked up over the past one year, driven by the government’s initiatives to improve quality and safety of Indian railways. The Railways has committed to building 7 kms of infrastructure per day in 2016-17, which will increase to 13 Kms per day in 2017-18 and 19 kms per day in 2018-19.  Railways have identified following priority projects (See table 2) to be taken up in the medium term.

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In addition to these, Indian Railways has also proposed to create a high speed corridor network of around 10,000 kilometers. In light of the above mentioned plans, the railways are likely to develop at least 5000-8000 kilometers of rail network per year, almost 30-40% more than in the past. Assuming that per kilomer of rail would need 1600 sleepers, these plans are likely to result in an annual demand of about 1.3 crore of sleepers.

Key suppliers

The sleeper industry is dominated by a few players who are present across the country. The current capacity of the industry is around 1 crore sleepers per annum. More details on the players are provided below.

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Given the expected increase in demand by 30% to 40%, there seems to be enough room for new capacities to come up. However, one needs to analyze the regional demand and supply balance carefully.

Govt approvals and Budget

Setting up a railway sleeper unit would require approvals from Railway RDSO (Research Design and Standards Organization) as well as the Zonal Railway office.

The process of manufacturing the PSC entails strengthening of concrete, casting it into pre-defined mould and curing it. There are two popular technologies: Long line and Short bench manufacturing, with short bench manufacturing being more popular in India.

The budget requirements for a capacity of 3-4 lakh sleepers per annum could be upwards of Rs. 15 crore. Further, one needs to consider the cost of the land, the sleeper plant would need to be located in the vicinity of a railway station for the ease of transport of sleepers.

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We can help you assess techno economic feasibility of a sleeper manufacturing plant including the market assessment, regulatory compliance framework, capital requirements, machinery evaluation and profitability and return on investment.

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Business Opportunity: Organic Fertilizers

Organic fertilizer is a mixture of decayed organic matter. It is usually made by gathering plant material such as leaves, grass clippings, and vegetable peels and animal waste into a pile or bin and letting it decompose with the help of earthworms, fungi or bacteria. Organic compost contains essential macro and micro nutrients for plants, often absent in synthetic fertilizers. Compost releases nutrients slowly over the cultivation period, which helps plants soak those nutrients better and make a healthy food in our plates.

The demand for organic fertilizers is rising in India as well as internationally due to increasing awareness of organic farming and sustainable agricultural practices. The market size for organic fertilizers in India stands at 2547 lakh metric tonnes as of FY 2015-16.[1]

The major consumers of organic fertilizers are horticulture farmers, farmers of export oriented crops, farmers of crops such as ginger and turmeric and urban households that use compost for their home gardens.

What are different types of organic Fertilizers?

As per the Fertiliser Control order, 1985, the organic fertilisers can be divided into three categories:

Vermin compost: Most popular form of organic fertiliser, made by decomposing the organic material with the help of Vermi, FCO has specified guideline in terms of nutrient percentage, moisture levels etc

City compost: The compost made from city waste, including household waste, municipal waste etc.

Organic manure: Compost made from animal and plant waste (including the vermi and city compost). Manure typically has higher organic content vis a vis other organic fertilisers.

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What is the market?

The market has two segments:

Horticulture farmers: Farmers growing fruits and vegetable crops use compost to reduce chemicals residue from their crops. Further, these crops are relatively more profitable vis a vis traditional field crops such as paddy, cotton and hence can afford to purchase organic compost. This segment is dominated by large fertiliser companies who have the dealer network and sales force required to reach the farmers. Below are the large players in Andhra Pradesh and Telangana.

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Nurseries: This segment has a lot of small and medium enterprises. Here the product packaging is important. Some of the players in this segment also sell only through online network.

How to get started with manufacturing of organic compost?

One needs to have a detailed understanding of the processes involved in manufacturing, marketing and selling the compost.

It’s not a very capital intensive business and hence capital requirements are not very large. One does not need many plants and equipment’s except for pits /wilgrows to dump the waste, shredder and a palletising machine. The main cost of establishing will be land and labour. A unit of capacity to process 20-30 tonnes of waste per day can be set up within a budget of INR 50 Lakhs.

The compost is also made as a by-product of a biogas plant. The biogas plant converts the organic waste into bio gas through anaerobic digestion and produces a slurry, which can be dried and used as compost.

Government incentives

There are a number of incentives available to manufacturers and farmers. It can broadly be categorized as incentives for farmers and incentives for entrepreneurs as given below.

Farmers are offered organic fertilizers at a subsidized cost

Entrepreneurs are offered incentives to set up compost manufacturing facility. For example, under National Program for organic farming, manufacturers of compost from vegetable waste are offered a subsidy of 33% of the cost of project.

Challenges
  • The market is still in its formative stage and awareness of the benefits of organic compost has just begun to spread across farmers and farmer groups.
  • Reliable Data on organic input market is not present.
  • Organic system of farming is far more expensive than doing farming using chemical fertilisers
  • The economics depend on the waste procurement cost, so those have to be tightly controlled

How can we help?

We can help you set up a compost manufacturing unit through a number of services including

  • Market viability assessment
  • Technical consultation and
  • Project execution support.

[1] Source: National Centre for Organic Farming

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HOW TO SELECT RIGHT PACKAGING FOR YOUR READY TO EAT PRODUCTS

For ready to eat products, packaging plays a vital role in preserving the quality of food, extending its shelf life and making it look attractive. With the upsurge in demand for ready to eat foods, the packaging technology is continuously evolving to facilitate customer convenience, minimize processing and keeping the product as natural as possible. This blog discusses different packaging technologies and their suitability to your product as well as budget.

Packaging Technology:

The choice of packaging technology depends on the nature of food (Acidity level, moisture content), expected shelf life (few weeks, months, years) and the conditions in which it would be stored (Room temperature, frozen).  As such the packaging technology for ready to eat foods can broadly be divided into three categories.

Thermal Heating: Food is packed in pouches/containers and heated to high temperature. The thermal heating can be done through different technologies including Retort, MATS and Hot fill & pasteurization.

MAP (Modified Atmosphere Packaging):  Filled and packaged product is exposed to UV and then MAP sealed. MAP sealing refers to removing the air from the pack and replacing it with a combination of nitrogen and carbon dioxide that can extend the shelf life of the food.

ASEPTIC: The product and package/container are sterilized separately first and then product is packed and sealed in sterile conditions.

More details on the packaging technology are available in picture 1.

Picture: 1 
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Source: Printpack Packaging Supplies (India) Pvt Ltd.

Costs

The cost of packaging   has two elements; fixed cost of the equipment and cost of the packaging material (cups/pouches). The fixed cost varies significantly across technologies as can be seen below.

Pic 2: Cost of packaging Technology

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The cost of packaging material depends on the shape and weight of the packaging container. As such the cost of packaging material does not depend on the technology that is being used for packaging.

How can we help?

Are you looking to set up a ready to eat/convenience food unit, we can

  1. Help you understand the market, technology, capital and operating costs
  2. Prepare the project proposal and assist you in obtaining bank funding
  3. Technical consultation to assist you identify right machinery, packaging material providers

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Business Opportunity: PET Sheets

PET sheets provide a convenient way of packaging product across a number of industries – consumer products, pharmaceuticals, food & beverages, etc. PET sheets are increasingly getting popular as a preferred option for packaging of food and pharma products, due to their visual appeal, their ability to keep the product safe from moisture and easy thermoform-ability.

The table below depicts various types and forms of packaging made out of PET sheets:

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Types of PET Sheets

Various PET sheets, based on their properties, are used in different applications. For example, CPET which has a very high working heat resistance (can withstand a temperature of up to 220 degree Celsius for more than 25 minutes) is used for microwaveable containers. The table below depicts the application of various types of PET Sheets.

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Market

PET sheet market is currently small, comprising just 1.5% of PET resin consumption in India. However, this market is rapidly growing and the resin consumed by PET sheet industry has nearly doubled from 6,400 tonnes/year in FY-14 to 11,150 tonnes/ year[1] in the FY 17.

Presently most of the PET sheet is manufactured by companies that make different kinds of packaging material. Two of the Hyderabad based players include Nirmala Pet A Pack Pvt Ltd and Spear Pet Pvt Ltd.

Process &Technology

Process
The process of PET sheet making broadly involves: Raw material pre-treatment, Extrusion and Drying & Winding/ Cutting the finished sheet

Fig1: Process flow

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Sometimes, the final product requires one more layer of PET or coatings, in such cases a co extruder will be required.

Single Versus Double Screw Extrusion

Screw is the most important part of any extruder. The screw is divided into three equal zones; feeding, transition, and metering. The primary functions of the three zones are:

  • Feed – taking in the resins and feeding it forward in the screw
  • Transition – compressing and melting the resin
  • Metering/ Pumping– homogenizing/ blending the melted resins and pumping out through the extruder at a constant rate.

There are mainly two types of extruders; Single screw and Twin screw.The single screw extruders typically cost less than twin screw, however they offer less operational flexibility.

Budget

The overall budget for starting a PET sheet extrusion unit with a minimum viable capacity i.e. 300 KG/hr would be Rs. 5 Crores. The machinery cost of twin screw and single screw alone would approximately be Rs. 3 Crores and Rs. 2 Crores respectively[2].

How Can We Help You?

If you are interested in setting up a PET sheet manufacturing unit, we can assist you in starting a processing unit. Our services include

  1. Market & Financial viability assessment
  2. Technical consultancy
  3. Detailed project report preparation
  4. Support in project execution

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[1]Source: PRESENTATION OF RELIANCE INDUSTRIES LTD. – March1,2016

 

[2] Source: Based on discussion with extrusion machinery suppliers

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Business Opportunity in Ginger Processing

Ginger, one of the most important spice crops in India, is known for its aromatic and medicinal properties. Ginger is used as a flavouring agent in many food items.  Ginger powder and oil are extensively used in herbal medicines.

India is the largest ginger producer in the world, accounting for nearly 40 per cent of world’s production. In India, Assam is the largest cultivator, followed by Gujarat and Karnataka.  In Telangana, ginger grows in Medak district. India produces 3.85 Lakh tonnes[1] of ginger per annum and most of which is domestically consumed.

Pic 1: State wise breakup for ginger production in India 
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NOTE: Other states include Arunachal Pradesh, Meghalaya, Sikkim, Orissa, Mizoram, West Bengal, Uttaranchal, Kerala, Andhra Pradesh and Telangana.

Ginger Processing Technology

Ginger can be processed into three products; ginger powder, paste and ginger oil. The ginger oil manufacturing is typically not taken up by small businesses as it requires large capital investment towards oil distillation and oleoresin extraction plant. The ginger processing machinery is explained below.

Pic 2: Ginger processing Machinery 

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Key Players in Telangana

Ginger paste and powder: There are a number of manufacturers including national players such as Priya, Aachi, Mother’s, Smith & Jones, Hommade, and Eastern as well as local manufacturers. Some of the local brands include Capital, Red Boss, Mega Rose, Mayuri, MSR, Surya etc. These products are available in packing sizes of 50 grams to 1 kg.

Ginger oil: There are not many local players. Ginger oil manufacturers are largely based in Kerala. 

Budget

The capital requirements for ginger processing plants is discussed below.

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How Can We Help

We can help you start a “Ginger Processing Unit” through a number services including business viability assessment, market landscaping, technical consultation and project execution support.

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[1] http://agriexchange.apeda.gov.in/Market%20Profile/one/GINGER.aspx

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Manufacturing Fruit Bars: Solar Dehydration Technology

Fruit bars are healthy, nutritious and minimally processed,  thus make a great snack. Fruits such as Mangoes and Guavas are very widely cultivated in India. Given their pulpy constitution, these fruits are well suited to be processed into a bar.

Rising demand for healthy snacks, ample availability of fruits and relatively modest capital requirements make fruit bar manufacturing an attractive opportunity for small businesses.

Solar Dehydration Technology

Traditionally fruit bars were made by sun drying the fruit, the process is prone to contamination, making the product unfit for consumption. The process of solar dehydration refers to dehydrating the pulp in solar dryer, which dries the fruit evenly and keeps it safe from contamination. This technology is provided by SEED (Society for Energy and Environment Development), an NGO based in Hyderabad.

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Fruit Bar Manufacturing Process

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Budget

The minimum viable size of the project is 1 tonne per annum  and the cost of machinery (fruit pulper, boiler solar dryer and quality testing equipment) is around Rs. 10 lakhs. The total project including working capital and marketing budget can be set up within Rs. 15 lakhs. The land requirement would be around 800 sft, of which atleast 300 sft should be open space that gets direct sunlight.

How can we help you?

We can help you start a Fruit bar manufacturing unit through a number of services including business viability assessment, technical consultation and support in project execution.

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Opportunity in Tamarind Processing in India

India is the world’s largest producer of Tamarind, with a production of over 2 lakh tonnes[i]. Tamarind is cultivated in Karnataka, Tamil Nadu, Chhattisgarh, Kerala, Andhra Pradesh, Maharashtra and Telangana(See Figure 1)

How big is the market for Tamarind?

Majority of Tamarind production in India (1.5 lakh tonnes) is consumed in domestic market as dried Tamarind, Tamarind paste and pulp. Not just the fruit, even, Tamarind seed powder is extensively used in industries such as Textile, Paper, Confectionary, Cosmetics and Pharmaceuticals.

Domestic Market

In domestic market, Tamarind is mostly sold loose/ as a commodity, whereby shopkeeper weighs the required quantity and gives it to the customer.  The value added products such as Tamarind pulp and Tamarind powder are also sold in small quantities.

Tamarind prices in domestic market vary, depending on the crops output. The chart provided below depicts the average price of seedless Tamarind in the mandis across the country. Prices are lowest in the season (Feb to May) and then increase towards the second half of the year due to lower availability.

 

Source: : Spice board

Export Market

Around 50,000 tonnes of Tamarind is exported in various forms including fresh fruit, deseeded dry tamarind and Tamarind powder.  Product wise exports break up for Tamarind based products is provided in figure 2.

Source:  Director General Of foreign Trade

The majority of Indian Tamarind and related products are typically exported to Saudi Arabia, United Arab Emirates and Egypt.Many Indian manufacturers also do contract manufacring for Middle East based Tamarind brands such as SARAS Tamarind, AAHAA Tamarind, and HARITHAM Tamarind.

What is the investment required to set up a Tamarind processing unit?

Tamarind is a seasonal crop, harvested in January and February and has to be stored in ambient conditions to maintain its color. Therefore, Tamarind based businesses requires ample storage space and cold storage facilities. The budget requirements for various Tamarind based products is available in Table 1.

Table 1: Budget for Tamarind processing plant
ProductUsage / MarketMachinery Total budget
Seedless TamarindMostly used in food preparationsDehulling, seed removing machines, pressing  and packaging machinesThe budget including machinery for a capacity of 2 tonnes per day, working capital and civil constructionwould be over Rs. 1 crore.
Tamarind PulpMostly used in food preparations and beveragesTamarind pulping machine, heating and packaging machinesThe overall budget including the working capital would be around Rs. 50 lakhs.
Tamarind Seed PowderUsed for its sizing properties in different industries such as Textile, Paper, Cosmetics, Pharmaceuticals etc.Three types of machines: Tamarind roasting and skin removing machine, grinding machine and machines to process Tamarind powder into starch.For an integrated plant (with all three machines), the budget would exceed Rs. 1 crore.

How can we help 

We can help you start “Tamarind Processing industry” through a number services including business viability assessment, market landscaping, technical consultation andexecution support

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[1] Source: NHB, production figures are for 2014 -15.

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Business Opportunity: Animal Feed Manufacturing

India’s animal feed industry, currently valued at around $ 15 billion[1] is expected to double in the next five years.  The feed consumption is estimated to be 21.5 million tonnes, of which cattle feed accounts for 7.5 million tonnes, aqua feed 1 million tonne and poultry feed around 13 Million tonnes.

The state of Telangana and AP contribute to a large chunk of Indian feed consumption, as can be seen in the table below. Given the large size of the industry and its growth, it presents an attractive opportunity for small and medium enterprises.

Animal feed industry in AP and Telangana

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Competitive landscape of the Industry

The industry is competitive, with international, national and regional companies vying for the market share.  The table below provides information on important players in AP and Telangana.

Animal feed companies in AP and Telangana

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Manufacturing process and budget

The feed manufacturing operations comprise four steps; raw material preparation, mixing and grinding the feed, palletisation and packaging. The plant capacity typically starts from 2-3 tonnes per hour to 15 tonnes per hour.

Animal feed manufacturing process

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An automated plant with a capacity of 3- 5 tonnes per hour can cost up to Rs. 40 lakhs. Considering the machines and raw material inventory and infrastructure required to store the raw material, the budget requirement for the unit could be up to Rs. 1 crore.

How can we Help

  • We can help you assess viability of animal feed and related opportunities through a number of services including market research, detailed viability assessment and technical consultation.
  • We also offer support in executing your ideas by connecting you with sector experts and professionals.

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[1] As per Yes Bank report on The Indian Feed Industry – Revitalising Nutritional Security

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